JaxCreative » Marketing

Blog. It’s the new black.

Jackie — Sun, 27 Sep 2009 16:02:17 +0000

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

The Ellen Degeneres Show

Jackie — Sun, 27 Sep 2009 00:04:40 +0000

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

Confession is good for the skin.

Jackie — Fri, 25 Sep 2009 21:03:55 +0000

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Mitsubish-heyyy!

Jackie — Thu, 24 Sep 2009 17:19:19 +0000

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

Mae Brunken Designs

Jackie — Thu, 24 Sep 2009 00:41:09 +0000

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

The Independant Film Channel

Jackie — Wed, 23 Sep 2009 18:01:35 +0000

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers — ‘Either you get it. Or you don’t’.

TV. Cruel & Shallow Money Trench?

Jackie — Wed, 23 Sep 2009 17:55:44 +0000

Launching this raunchy adult animated series about a crotchety, but insanely funny duck to consumers for Paramount was a fun collaboration. With a media buy in several Consumer magazines, newspapers, national outdoor and wild postings, this award-winning campaign with all its various creative was sure to ruffle a few feathers. In the end we were successful in generatng a lot of attention for the show but, all the more saddened when it got canceled. That’s the TV business for you.

Kenwood

Jackie — Wed, 23 Sep 2009 16:52:53 +0000

The strategy for the Kenwood client was to broaden awareness by illustrating the extreme simplicity and cool-factor of using this new, ultra high-tech transportable audio product. The media buy was National Men’s, Music and Vertical Audio/Video Magazines. Can you say, “Hail to the mighty, mighty testosterone”!

Downtown Sunnyvale — Evolve

Jackie — Tue, 22 Sep 2009 03:45:45 +0000

This idea plays off the demographic — hip 18 to 35 year-old upwardly mobile computer engineers — ironic sensibilities and global awareness. The campaign encompassed not only outdoor and your typical media buy but, we wanted to also do a slew of green (as in recyclable not the color) shopping bags. And not just any shopping bags but, the most ingenious, irreverant and brilliantly funny shopping bags that ever worked a mall.

Downtown Sunnyvale — Come Here Often

Jackie — Tue, 22 Sep 2009 03:21:27 +0000

We had fun with this concept’s tongue-in-cheek tone and pulp magazine style. Created to captivate the consumer’s imagination and sense of fun. These two on the bottom, in particular, were designed for the Women and Men’s bathroom stalls. Our intention? To take full advantage of the forced attention span. What? It’s not wrong. It’s advertising.