JaxCreative » Lisa Katz

Blog. It’s the new black.

Jackie — Sun, 27 Sep 2009 16:02:17 +0000

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

The Ellen Degeneres Show

Jackie — Sun, 27 Sep 2009 00:04:40 +0000

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

Confession is good for the skin.

Jackie — Fri, 25 Sep 2009 21:03:55 +0000

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Mitsubish-heyyy!

Jackie — Thu, 24 Sep 2009 17:19:19 +0000

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

Mae Brunken Designs

Jackie — Thu, 24 Sep 2009 00:41:09 +0000

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

Mind, body and beer.

Jackie — Wed, 23 Sep 2009 18:24:19 +0000

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

The Independant Film Channel

Jackie — Wed, 23 Sep 2009 18:01:35 +0000

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers — ‘Either you get it. Or you don’t’.

Kenwood

Jackie — Wed, 23 Sep 2009 16:52:53 +0000

The strategy for the Kenwood client was to broaden awareness by illustrating the extreme simplicity and cool-factor of using this new, ultra high-tech transportable audio product. The media buy was National Men’s, Music and Vertical Audio/Video Magazines. Can you say, “Hail to the mighty, mighty testosterone”!

Tyra’s Made In NY

Jackie — Tue, 22 Sep 2009 13:03:43 +0000

We created these bus shelters to promote Film and Television production in New York City because Tyra now tapes there. Collaborating with a wonderful artist, Ted McGrath, we were able to give our Warner Brothers client that mad urban feel they were looking for.

Downtown Sunnyvale — Chillax

Jackie — Tue, 22 Sep 2009 04:05:15 +0000

Finally a place to shop, eat, work and just chill out and relax — Chillax. We created this type campaign in our signature irreverent tone and designed it for outdoor with the gams for print. This, along with the ‘Come Here Often‘ and ‘Evolve‘ campaigns were all met with rave reviews by our Real Estate client (via their marketing agency). They were having a very hard time choosing between the three for their 10,000+ square foot development near Silicon Valley, California. As a matter of fact, they still haven’t made a decision yet so, this project’s currently on hold.

Hmmm? Wonder if this recession thing everyone’s talking about has anything to do with it?