This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers — ‘Either you get it. Or you don’t’.
The Independant Film Channel
On September - 23 - 2009
