This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!

The PROMAX/BDA conference was held in New York City recently and our dear friend and colleague, Susan Kantor, was one of four honored with a Brand Builders Award. Yay! Broadcasting & Cable’s article on her (love the pix btw) she mentioned the line Jax Creative came up with for The Ellen Degeneres Show, Watch The Best Part of Your Day. Susan goes on to say “We did that campaign two years ago and it really stuck, which makes me as a marketer very happy.”  Kantor continues with “When you get it right, it can last a long time… and consistency in messaging will make it work harder.” And may we add that consistency in creatives doesn’t hurt either.