We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.
Confession is good for the skin.
On September - 25 - 2009
Mae Brunken Designs
On September - 23 - 2009
We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.
Mind, body and beer.
On September - 23 - 2009
The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.
Kenwood
On September - 23 - 2009
The strategy for the Kenwood client was to broaden awareness by illustrating the extreme simplicity and cool-factor of using this new, ultra high-tech transportable audio product. The media buy was National Men’s, Music and Vertical Audio/Video Magazines. Can you say, “Hail to the mighty, mighty testosterone”!
Tyra’s Made In NY
On September - 22 - 2009
We created these bus shelters to promote Film and Television production in New York City because Tyra now tapes there. Collaborating with a wonderful artist, Ted McGrath, we were able to give our Warner Brothers client that mad urban feel they were looking for.
You so crazy.
On August - 24 - 2009
When a client comes to us for premiums, we don’t give them baseball hats and coffee mugs. We give them genuine, high-quality straight jackets. Why? We’d be crazy not to.
Tyra’s Girlfriends Box of Questions
On August - 16 - 2009
We branded this Box of Questions game for The Tyra Banks Show to use as a VIP premium. Tyra loved the card game we created for her so much, she had us produce more as a give-away to her studio audience.
Watch the best part of your day.
On July - 26 - 2009
This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!
