JaxCreative » Branding

Blog. It’s the new black.

Jackie — Sun, 27 Sep 2009 16:02:17 +0000

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

The Ellen Degeneres Show

Jackie — Sun, 27 Sep 2009 00:04:40 +0000

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

Confession is good for the skin.

Jackie — Fri, 25 Sep 2009 21:03:55 +0000

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Mae Brunken Designs

Jackie — Thu, 24 Sep 2009 00:41:09 +0000

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

Mind, body and beer.

Jackie — Wed, 23 Sep 2009 18:24:19 +0000

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

The Independant Film Channel

Jackie — Wed, 23 Sep 2009 18:01:35 +0000

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers — ‘Either you get it. Or you don’t’.

Tyra’s Made In NY

Jackie — Tue, 22 Sep 2009 13:03:43 +0000

We created these bus shelters to promote Film and Television production in New York City because Tyra now tapes there. Collaborating with a wonderful artist, Ted McGrath, we were able to give our Warner Brothers client that mad urban feel they were looking for.

Downtown Sunnyvale — Evolve

Jackie — Tue, 22 Sep 2009 03:45:45 +0000

This idea plays off the demographic — hip 18 to 35 year-old upwardly mobile computer engineers — ironic sensibilities and global awareness. The campaign encompassed not only outdoor and your typical media buy but, we wanted to also do a slew of green (as in recyclable not the color) shopping bags. And not just any shopping bags but, the most ingenious, irreverant and brilliantly funny shopping bags that ever worked a mall.

Downtown Sunnyvale — Come Here Often

Jackie — Tue, 22 Sep 2009 03:21:27 +0000

We had fun with this concept’s tongue-in-cheek tone and pulp magazine style. Created to captivate the consumer’s imagination and sense of fun. These two on the bottom, in particular, were designed for the Women and Men’s bathroom stalls. Our intention? To take full advantage of the forced attention span. What? It’s not wrong. It’s advertising.

You so crazy.

Jackie — Mon, 24 Aug 2009 17:26:25 +0000

When a client comes to us for premiums, we don’t give them baseball hats and coffee mugs. We give them genuine, high-quality straight jackets. Why? We’d be crazy not to.