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	<title>JaxCreative &#187; Beer</title>
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		<title>Mind, body and beer.</title>
		<link>http://jaxcreative.com/index.php/2009/09/asahi-beer/</link>
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		<pubDate>Wed, 23 Sep 2009 18:24:19 +0000</pubDate>
		<dc:creator>Jackie</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Asahi]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Lisa Katz]]></category>

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The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.
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The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.</p>
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