JaxCreative » Agency

Blog. It’s the new black.

Jackie — Sun, 27 Sep 2009 16:02:17 +0000

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

Mitsubish-heyyy!

Jackie — Thu, 24 Sep 2009 17:19:19 +0000

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

Mae Brunken Designs

Jackie — Thu, 24 Sep 2009 00:41:09 +0000

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

Mind, body and beer.

Jackie — Wed, 23 Sep 2009 18:24:19 +0000

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

TV. Cruel & Shallow Money Trench?

Jackie — Wed, 23 Sep 2009 17:55:44 +0000

Launching this raunchy adult animated series about a crotchety, but insanely funny duck to consumers for Paramount was a fun collaboration. With a media buy in several Consumer magazines, newspapers, national outdoor and wild postings, this award-winning campaign with all its various creative was sure to ruffle a few feathers. In the end we were successful in generatng a lot of attention for the show but, all the more saddened when it got canceled. That’s the TV business for you.

You so crazy.

Jackie — Mon, 24 Aug 2009 17:26:25 +0000

When a client comes to us for premiums, we don’t give them baseball hats and coffee mugs. We give them genuine, high-quality straight jackets. Why? We’d be crazy not to.

Art & Copy

Jackie — Mon, 24 Aug 2009 12:36:03 +0000

A documentary about advertising and inspiration. In theaters August 21, 2009.

Tyra’s Girlfriends Box of Questions

Jackie — Sun, 16 Aug 2009 14:43:50 +0000

We branded this Box of Questions game for The Tyra Banks Show to use as a VIP premium. Tyra loved the card game we created for her so much, she had us produce more as a give-away to her studio audience.

Red Bull

Jackie — Tue, 28 Jul 2009 01:21:47 +0000

When working on any account, there’s always the dream, the hope, the misty-eyed wish that the client will realize that they hired you to sell their product because we actually know what we’re doing. Alas, the Red Bull client barely spoke English, spent all his time hitting on the interns and had a proclivity toward ads with inane illustrations and the promise that the stuff will “give you wiiiings!” Uh, is that a Euro-thing?

Watch the best part of your day.

Jackie — Mon, 27 Jul 2009 00:26:40 +0000

This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!