http://jaxcreative.com Tue, 06 Dec 2011 19:04:15 +0000 http://backend.userland.com/rss092 en Sustainability. Ten years ago this word wasn’t part of the normal, everyday lexicon of most people living outside the hippy-dippy-artsy-fartsy bounds. Now, if you don’t reduce, reuse and recycle, you’re a social pariah. Probably someone who still eats red meat and drinks out of Styrofoam cups. We all think we know ... http://jaxcreative.com/index.php/2011/03/sustainability-its-what-all-the-cool-kids-are-smoking/ Wow. This spot is brilliant, funny and will someone please give the casting director a cupcake? Even the children never missed a beat. The writing was hysterical and being a full fledged member of the minivaner's crew I too will walk with a little more swagger in my step. The art ... http://jaxcreative.com/index.php/2010/05/straight-owning-bake-sales-with-my-cupcake-skills/ We keep hearing that the recession is over. But like private jets, vaginal rejuvenations and mixed nuts, advertising is one of the first casualties of an economic downturn. So, instead of complaining about the dirth of work out there, we’ve come up with our own positive spin on the slump. From ... http://jaxcreative.com/index.php/2010/01/the-up-side-of-the-recession-or-cereal-for-dinner-again/ We’re not whiners by nature. But if we were, advertising would have us kvetching all day and all night. There are the usual client demands. Make the logo bigger. Change the headline. Control the ebb and flow of the moon’s gravitational pull. For us, work is anything but. And the old ... http://jaxcreative.com/index.php/2009/11/thats-just-how-we-roll/ Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We're going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy ... http://jaxcreative.com/index.php/2009/09/bye-bye-flash-site-hello-wordpress/ From the extremely random department, it's The Amazing Hair Hat Man from the Japan Probe. They go on to explain "The narrator introduces him as “Danny, a man who has never taken off his hat for 20 years.” Seriously? I don't know which is funnier, the Hair Hat or the Japanese graphics ... http://jaxcreative.com/index.php/2009/09/heres-your-hat-whats-your-hurry/ This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician. http://jaxcreative.com/index.php/2009/09/the-ellen-degeneres-show/ We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented. http://jaxcreative.com/index.php/2009/09/confession-is-good-for-the-skin/ Now someone will want to be president of your fan club. Someone besides your mother. This award-winning campaign was created for Mitsubishi's entire line of cars and SUV's. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory ... http://jaxcreative.com/index.php/2009/09/mitsubishi/ We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It's kept current ... http://jaxcreative.com/index.php/2009/09/mae-brunken-designs/